Jepssen
is an Italian industry who, starting from a revolutionary
idea, has created a technological project that
is the only one in the world. The aim of this
project is to give to the technology its original
rule: to increase our capacities and to improve
A myriad of electronic
products used for various applications have invaded
the houses, the offices, the companies. This happens
because each product is a closed world, it can
be used in order to do only one application, even
if, the electronic part inside all of them is
always the same.
When
we purchase a mobile phone or a microwave oven
or a photocopying machine is as we have always
paid the same item several times.
Moreover all the products
are created in order to select the various functions
trough some keys, knobs, little levers, so before
using them, it's necessary to learn how to use them.
Anyway, nobody purchases a
telephone because they want to know how to let
it run or what's the meaning of the various keys:
Everybody buys it, in order to do or to receive
a telephone call. Moreover, when we learn how
to use a videorecorder, we can't use, at the same
way an airconditioner.
This happens because, even
if these products have been thought and created
by men, they are not projected in order to be
used by them. On the contrary our mankind has
its own way to run and in order to communicate,
we use the voice.
 the first revolution consists in having created an unitary and humanized
technology, since it must be used by only one
species: ours, and the conquest that we want to
reach using it, is to increase our capacities
in order to live better. It
is a technology that is finally able to understand
us and just speaking to it, it will do everything
we need.
the second revolution is strictly linked to the first one. Jepssen's unitary
and humanized technology consists in an unlimited
set of bricks that combined among them produce the
applications that men need for their home
and working activities.
It's
the same philosophy of the brick games where combining
the various bricks among them, it is possible to
build endless shapes. When an end user buys a brick
game, he doesn't buy a particular shape but he has
the chance to build endless shapes. The combination
of the bricks, in the Jepssen's unitary technology,
in the same way, allows you to do endless applications:
you have all of them but you haven't paid anyone
in particular.
Imagine
an exclusive technology, perfectly integrated,
that allows you to replace, at home, many households
or to use with simplicity the already existing ones,
and that in an office replaces many equipments or that
makes simple the running of the already existing ones.
Imagine to live or to work in
a place where the technology that surround you, can
be controlled also with simple vocal commands. An environment
that is made to the measure of your needs and not on
the contrary.
Now imagine to have a Jepssen
technology and your imagination will be already reality.
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